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Digital Marketing

Course in SEO

Understand how search engines work and how to optimize websites for ranking.

24 Hours
Beginner
Online
Certificate
$95

Secure checkout

Course Overview

Course Overview

Search Engine Optimisation (SEO) is the cornerstone of digital visibility. This CPD-accredited SEO course teaches you proven techniques to rank websites higher on Google and other search engines, driving organic traffic and increasing conversions.

Designed by SEO professionals who have achieved page-one rankings for hundreds of websites, this course provides both theoretical foundations and practical, actionable strategies you can implement immediately.

What You'll Master

From understanding how search algorithms work to conducting keyword research and building quality backlinks, you'll learn the complete SEO toolkit. Master on-page optimisation, technical SEO, and link-building strategies that deliver measurable results.

Career Opportunities

With businesses investing heavily in organic search visibility, SEO specialists are in high demand. This course prepares you for roles such as SEO Specialist, SEO Manager, Search Marketing Analyst, and Content Strategist.

Who This Course Is For

  • Website owners wanting to increase organic traffic
  • Content creators and bloggers seeking better visibility
  • Marketing professionals expanding their SEO knowledge
  • E-commerce managers improving product discoverability
  • Freelancers offering SEO services to clients

What You Will Learn

Understand how search engines crawl, index, and rank web pages
Conduct comprehensive keyword research using professional tools
Optimise on-page elements including titles, meta descriptions, and headers
Implement technical SEO improvements for site speed and mobile optimisation
Build high-quality backlinks through ethical link-building strategies
Create SEO-friendly content that ranks and converts
Use Google Analytics and Search Console to track performance
Develop and execute complete SEO strategies for any website

Course Curriculum

7 modules • 24 Hours

Career Outcomes

Professional relevance

Apply the course concepts in relevant workplace and professional contexts.

Skills development

Understand how search engines crawl, index, and rank web pages; Conduct comprehensive keyword research using professional tools

Who it supports

Professionals developing capability in this subject area.

Evidence of completion

Receive a verifiable certificate after meeting the completion requirements.

Requirements

  • Basic internet skills
  • Access to a website (recommended)
  • No SEO experience required

Frequently Asked Questions

Course Details

Duration24 Hours
LevelBeginner
Study methodOnline
SupportContact BAHS
CertificateIncluded

Why Choose This Course

Online

Study format from the course record

24 Hours

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Verified standards

Recognised credentials. Clear evidence.

BAHS is accredited by Oxford College of International Studies under CEQ-17-014 and is a member of the CPD Certification Service. Review the evidence and see what each credential means.

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Accredited · CEQ-17-014Accredited · CEQ-17-014
CPD Certification Service memberCPD Certification Service member
UK Register of Learning ProvidersUK Register of Learning Providers
CPD Approved ProviderCPD Approved Provider